So Long, and Thanks for All the Fish

(Confused about the title of this blog post? Click here for an explanation)

Since 2008 I have had the pleasure of playing a small but very enjoyable part in the Irish wine trade, first in sales and then marketing in Findlater Wine & Spirit group (now Findlater & Co) and then latterly in Pico Communication, Ireland’s only dedicated wine & spirit PR company.

But in September 2017 I made the move to ‘the real world’, joining corporate PR agency MKC Communications (which I’ve also enjoyed immensely since). My plan back then was to continue attending the wine tasting events that I so thoroughly loved, albeit now in my spare time and in the full capacity as a ‘blogger’ (or ‘blagger’ more like). Service would continue as normal on The Motley Cru where I would update my, oh, dozens of readers about the wine goings-on in Ireland.

Alas, it has not come to pass. I don’t know how I didn’t notice it originally, but I quickly discovered that virtually all of the portfolio tastings and wine events happen during work hours, making them effectively out of bounds for me during my 9-to-5.

And for those that could feasibly be attended during my lunch hour, factoring in time travelling to and from the venue would have meant that I would only perhaps enjoy 20-25 minutes with the wines, the winemakers, and the importer, which is less than enough to do any wine event justice.

So my blog has languished over the last year and a half or so, to the point where I feel I can no longer call myself a blogger or consider my self sufficiently up to speed with trends and developments in the Irish wine trade.

Sure, I could write instead about any interesting bottles of wine I enjoy in my spare time, but I’ve been finding that I’ve been spending those hours instead helping to look after my two children, attending courses and doing assignments, or, you know, actually switching off and enjoying the stuff instead of analysing it.

Now, each time I open Twitter there is a reminder in my profile that I have a defunct blog hanging about online; every time I open my internet browser there is a WordPress folder in my bookmark bar taunting me about the lack of updates I’ve posted.

So the time has come to pull the plug on The Motley Cru. It’s been a blast … here are some highlights off the top of my head:

There have of course been so many more excellent memories, not to mention all the amazing people I’ve had the pleasure meeting and socialising with on the way.

I’ve not gone away though, only that now I’ll pop up at consumer events rather than professional tastings. We’ll catch up then and reminisce about old times and get up to speed about what’s new and exciting in the wine world.

Until then…


2 thoughts on “So Long, and Thanks for All the Fish

  1. I have enjoyed the reading. Better to suspend works than to drag it along. How the PR and ad business has changed over the years in Ireland. Back in the day, attending a reception/tasting WAS work. My liver is the better of it being different now. Thanks for the interesting and enjoyable stuff here.


    1. Thanks for the kind words Conor. Yes it’s unfortunate that the media industry isn’t as wine-soaked as previously, otherwise I would be working in a convenient crossroads as far as drinking, writing and working is concerned.


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