Picture the scene: the sun is shining on the azure Mediterranean, you and your friends scoot around historic villages without a care, sailing, surfing and visiting art galleries before finally meeting up for a carefree al fresco meal in the warm summer breeze with some great, fuss-free wine.
Sounds pretty good, doesn’t it? Well this is the lifestyle of Tom Gallagher, originally from Boyle in Co. Roscommon before he moved to Sitges near Barcelona in 2001 with his family.
He played rugby in New Zealand until 2014 before returning to Spain at the fresh age of 24 where he hatched a plan with his brother Eoin (29) to launch their own wine range under the name “BeTomish”, a brand name Tom was already using for some time beforehand for a number of products he used to sell locally.
The name seems odd at first but when spoken aloud and correctly pronounced it is clear what is being conveyed: not a name, but a directive … literally, you can “be Tom-ish” by enjoying his sunny take on living through carefully-selected products that reflect his way of life.
Even the logo – which has the primeval look of a man squatting – is actually a hieroglyph of his name: look closely and you’ll see the letters T, O and M making up the humanoid shape.
So it was only time then, given the location of his adopted home, that wine would become a part of the BeTomish family; and now, thanks to importers Honest2Goodness, we have both BeTomish Wines readily available on the Irish market.
And little did they know but they automatically became part of what is known as the “Wine Geese”, Irish men and women who over the centuries have emigrated and found a new life abroad in the wine trade. You might know many of them already – Lynch-Bages and Leoville-Barton in Bordeaux and Hennessey in Cognac spring to mind – and now you can add the Gallagher brothers of Sitges to this illustrious list.
But the Gallagher brothers are not winemakers, and indeed they had little knowledge of the trade before starting out. Instead they spent six months meeting grape growers, producers and wine makers from the Priorat, Penedès and Montsant regions in Catalonia under the direction of mentor and business partner Pere Martorell, owner of De Muller Winery, in order to source their wines.
The result was finally hitting on both a red and white from organic vineyards that they felt accurately reflected both the ideals of the brand and the regions the wines were from – in other words two wines they felt were “Tom-ish” enough to package under their eye-catchingly minimalist labels. Their first vintage was destined solely for the domestic market – Barcelona and Ibiza primarily – and it sold out in its entirety, a success by any measure.
What sets BeTomish apart from other ‘lifestyle wine brands’ is the passion and drive of brothers: while Tom manages relationships in Spain, Eoin is the Sales/Marketing/Export manager whose enthusiasm for the brand is infectious. Then there’s the brand message and packaging: no family history, no over-stylised bottles, no essays on the back labels – just simple, good wine, representative of the region they’re from and cleanly presented.
So far they have just the two wines – a white from Tarragona and a red from Priorat, both reviewed below – but they have their sights set on other regions such as Montsant, where they intend on buying their first vineyards soon, and Rueda shortly after that if all goes well, with others no doubt in the pipeline.
And it doesn’t stop there – the Gallagher brothers are continuing to extend their BeTomish brand and way of life to other areas as diverse as property rentals via BeTomish Homes, which already has a number of properties in its portfolio.
Enjoying a BeTomish wine in a BeTomish home in sunny Sitges – what can be more “be-Tom-ish” than that?
TWO TO TRY
BeTomish Priorat Crianza
Priorat has the tendency to be a big, taut, punchy wine, so I was pleasantly surprised by this version: it was approachably juicy and smooth but with a drying, well-integrated tannic streak at the end, the latter being an undeniable homage to the style of the area. This is an excellent introduction to the Priorat style, an approach confirmed by Eoin when he called it “Priorat for Beginners”.
A blend of 60% Garnacha, 20% Merlot, 10% Syrah, 10% Samsó, the grapes come from a 30 hectare plot in the area of El Molar, with vine age 20-30 years on average.
BeTomish Blanco Tarragona
An usual blend (for me at least) of 70% Macabeo, 20% Muscat, 10% Sauvignon Blanc, this is fresh a easy-drinking, but its gloriously low 11% alcohol makes it an ideal summer sipper.
Baggot St Wines; Blackrock Cellars; Clontarf Wines; The Corkscrew; Donnybrook Fair; Honest2Goodness Market (Saturdays only); Daly’s of Boyle, Co Roscommon; World Wide Wines, Waterford