In May this year Señor José Luis Muguiro of famous Rioja producer Marqués de Riscal visited Ireland after a hiatus of a number of years. His official title is General Sales Director, but as always with historic, family-run wineries his duties are multifarious: he does indeed oversee Marqués de Riscal’s sales in the over 105 countries their wines are sold, but he is also Brand Ambassador, Business Development Manager, Spokesman, Figurehead, Historian, and much more besides.
From the winery’s foundation in 1858 to 1945, Marqués de Riscal was owned by founder Hurtado de Amezaga’s family, with the Muguiro family joining the firm 1945 when the winery became a public limited company at the end of the Second World War.
So though on paper the company is a PLC and responsibilities are shared amongst a handful of separate interests, Marqués de Riscal still maintains that idiosyncratic family-run feel and its associated values, such as a deference to the past (and not just for PR purposes), an almost zealous dedication to quality and process, impressive humility given their size and stature, and – my favourite – a far-sightedness beyond the quarterly results reports to shareholders, the downfall of many large wineries.
Food & Wine Magazine were interested in doing a piece on him for their ‘My Foodie World’ section and I volunteered to put the questions to him before he held a comprehensive tasting of their portfolio of wines available here in Ireland via Findlater Wine & Spirit Group.
I was fortunate to also attend that tasting and will write up my notes from it next week, but for now I’ve written up an extended version of the interview with this interesting character:
The Motley Cru: What’s your earliest foodie memory?
José Luis Mugurio: My earliest food memory was in a restaurant in Madrid called Goizeko Kabi where I had fried egg with baby eels, which is a delicacy in Spain that they call “Spanish Caviar.” They’re fished during the winter time and are a real delicacy in Spain.
MC: Are they like little silverfish…?
JLM: They’re known as … [consults] … ‘elver’ eels in English
MC: When I visited my friend in Madrid a few years ago we had these little silverfish that I thought might be…
JLM: Well then your friend must be very wealthy as they’re very expensive!
MC: Oh really? OK, maybe not!
JLM: The name of these in Spanish is Angulas, and normally you eat them on the last day of the year, the 31st December, and the prices nowadays are huge as the Japanese have discovered them. You enjoy them simply with some garlic; they’re fantastic.
MC: What wine would you enjoy with them?
JLM: You actually have two wines: the [Marqués de Riscal Rioja] Reserva would go really well, and if people would prefer white it would do with the [Marqués de Riscal] Sauvignon Blanc.
MC: Where is your favourite place to eat?
JLM: There is a restaurant in San Sebastián called Arzak which has three stars, and I’ve known the family for many years. I like the traditional cuisine from the area, especially the calamari and other fantastic seafood like their turbot.
MC: And the best wine you ever drank?
JLM: I’ve been able to drink many wines from many different parts of the world, but by far the best wine I’ve tasted is the 1945 Marqués de Riscal Rioja Reserva that I’ve been lucky enough to taste three times. It received 99 points by both Wine Spectator and Robert Parker and is one of the very few wines in the world to achieve that score in both publications.
MC: You say you’ve tasted it three times…?
JLM: Yes I’ve tasted it three times in my lifetime. Once was with Robert Parker at a big tasting in Logroño, the second time was with friends from Laurent Perrier and the third time was with a writer from Wine Spectator.
MC: What is your favourite wine region?
JLM: Rioja, of course. No, really, people don’t realise that Rioja is one of the few regions in the world with a vast library of old vintages [back to 1858]; for example we have had our consultant winemaker Paul Pontallier from Margaux in Bordeaux taste through our library to see how winemaking has changed over the last century as France had most of their own old vintages taken from them during World War Two. The region is really the place that has the best old wines, and this is why I like Rioja.
JLM: The person is going to be a man, and it’s going to be Frank Gehry, our architect, because he is so emotional about the Riscal winery, and so I would like to have a glass of his wine – the Frank Gehry Selection Gran Reserva 2001 – with him.
MC: If you were ‘king of the wine world’ what would you do?
JLM: I would really like to have the opportunity to have a lot of very old vintages from Rioja to sell all over the world, but to have much more than we already have because they’re absolutely amazing and most people don’t have the possibility to taste what is available, so I would love to have the ability to offer many people these amazing wines from the old days of Rioja.
MC: What’s the oldest wine you’ve had from Rioja?
JLM: We have wines back to 1858, since our foundation. Over the years we have carried out vertical tastings and also held auctions; in fact we are the only winery to have held an auction in Beijing containing over 120 vintages, which no-one else has been able to due as many lost their old vintages during the Second World War. We are the only ones – I believe, I guess – that have wines since our foundation – every single year.
MC: Wow. Have you tasted them all?
JLM: I haven’t tasted 1858 but I’ve tasted the 1900, which was absolutely amazing and was awarded 98 or 99 points by Parker too, but other members of the family have tasted every single vintage. Others I’ve tasted were 1922, 1938, 1945, 1964 and 1952, which were all the good ones. And 1958.
MC: And they’re still…?
JLM: They’re still very drinkable, and some still had the original cork!
Watch this space for a report on all of Marqués de Riscal’s wines available in Ireland!